Your Home Assist is a real estate startup company, their goal is to provide end to end assistance to own a property. They also help in financials and provide personal assistant during the building process.
Our goal in this project was to make people trust the website, so that they can submit the enquiry form after visiting the website.
Our team consisted of three UX Designers. We were needed to conduct various types of research to identify the customer group and the problem we needed to solve.
I was involved in all stages of the UX process but more in Research, Wireframing, Usability Testing and made sure that we find the right participants from various industries.
By making sure the process of owning a house is easy to understand.
By providing relevant information throughout the site.
By making customers aware of the finance process.
By understanding customer needs.
We discovered a range of companies who sell house and land packages.
1. Homebuyers centre
- Attracts user within first 15sec with the hero image.
- Has "Do I Qualify ?" form to check whether the user is eligible.
- A blog page with stories of previous users.
2. Porter Davis
- A stylish Hero image and vertical menu..
- Interactive Enquiry form.
3. Koala Mattress
- Eye catching and attractive information in a single hero image.
4. Bunnings
- Heirarchy of the contents.
5. Real Estate
- Display of houses, place and prices.
We analysed western suburb house and land packages.
- Minimum range of buying land and house starts from 450,000.
- 2000 is the average rent payment of the people in western suburbs.
- 98% people wants to see the costs upfront before going ahead with the build.
- 3/4 participants said they would check for legitimacy through Google, Trust pilot etc.
- 3/4 participants said they would prefer to go view show homes in person after viewing online.
- 88% people need to see the end result prior to build.
Primary Persona: A Person (CARLY & JAMES) who is looking to buy a house.
Secondary Persona: A Person (NEVE & MARCO) who already bought a house.
Pain-points of first persona informs the needs of second persona.
Can't find information of house, cost, location and size to see if it suits my lifestyle.
"I can't find the right info I need"
While halfway down page, can't find contact button.
"Can I speak to someone ?"
"Can I email you ?"
Unable to find enquiry form.
"Why has it just taken to the bottom of the page ?"
"I was expecting enquiry form"
Opportunity
- To produce relevant information to the customers so that they can submit an enquiry form.
Based on the outcome of our analysis and interviews, we figured out that the following key themes must be part of the final product.
Before creating our low fidelity prototype we did a card sorting activity with our stakeholder. This was done among our team and also stakeholder in time limit to group and prioritise information. This information then informed us on how to design the homepage for the Your Home Assist.
We tested our design with First Home Buyers after every iteration. The feedback validated our user flow that First Home Buyers wanted to see the information of houses, rates etc.
Testing with the users also helped us to improve the website in small things like Language correction, Costs Upfront details.
There was confusion about the name of the directions - West, Northwest, North, Southeast.
"Couldn't understand the name as west and north"
"Could you change the names as Metro west and Metro North"
This is a 3 step process they are dealing with. There was a expectation of more information in this section. People wanted to see information about costs before clicking anything in the homepage.
"Could you add some information about costs / loan per month?"
5/5 of employees successfully navigated the dashboard and could find all the items we asked of them.
5/5 of employees had postive feedback for the layout and format.
“It is a single user flow and clear navigation”
• Revise and update copy to make sure that services + terms and conditions are presented correctly.
• Show the company’s address on the site.
• Implement proposed website changes with a developer.
• Collect testimonials which mention tangible outcomes from your service.
• Video testimonials for a possible splash video in the home page.
• Testimonials/reviews from customers
• Write blog entries with content that will appeal to Carly and James.
Example:
Dream home topics: Smart home upgrades, Different interior finishes.
Relevant topics: Grants, Schemes, Why House and Land packages
Conduct more research into the investor persona.
Review the performance of the website on a monthly basis using hot jar and Google Analytics. Identify the users’ pain points and iterate the website to better meet their needs..
We also designed a Style guide based on their primary and secondary colors.
Using the style guide new features can be added to website as needed.
